About project

Mouvo Index is a fresh new endeavour and a direction to develop our platform with an aim to curate, archive, catalogue and educate within the intersection of audio-visual culture and digital technology. Our first project is called Time & Motion and is an interactive and curated selection to define and map historical development of motion design. The project is getting back to the Mouvo roots, definining and understanding the genre of motion design that is an inclusive field on the intersection of animation, film, design and technology.

The curation of Time & Motion is seen from an artist perspective. Seven themes try to group together visual examples that have a common nominator – the desired flow and content of visual communication. Thus they may range enourmously in used techniques, they always try to seek a common goal in communication. And for them to be selected, we’ve always ask the question – what role does the motion play in the visual communication?

From the very start we understood motion design as a dynamic visual language. It overlays animation, graphic design, film, video, special effects, and new technology. Not necessarily using all the possibilities at once. Its main characteristic is a timeline development and a flow of changing forms tied to it. Motion Design borrows and translates elements of the specific fields which it grows upon. Visual abstraction, graphic simplification, sense for layout, composition, and information structure, choreography of motion and other narrative elements.

The selection Time & Motion is mapping the motion design evolution as it has adapted to the ever-changing technologies of audiovisual production and presentation. The demand for a new visual form gave birth to the film title sequences, television branding or interactive animations. Motion design is thus ubiquitous. Ranging from animated icons on small devices to giant projection screens and canvases. Motion of graphic elements becomes inevitable and a key building part of the current visual design.

Timeline-based development and natural narrativity enable design to simplify. Thanks to animation the things become tangible and physical. The moving image is simply fascinating. Motion Design is not just an eye-candy nor graphics in motion. It’s an elementary way of thinking and an important core of the dynamic visual communication and its creation.

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